Beauty Rebel

As Australia's heritage green beauty brand, trailblazing the natural skincare industry since 1999, we have always attracted people who seek toxin-free, plant powered formulations - at all stages of their life. We do however, feel especially humbled when new and expecting mums find us during this special stage of their lives, as they start to take note of the ingredients in their skincare. Aware that everything we put on our bodies, ends up inside our bodies too.

As more and more consumers consider the environmental impact of their purchases, the idea of sustainable beauty is trending hard right now. In fact, it has been for many years, with a 2022 survey showing that only 13 percent of Australian consumers do not view the availability of sustainable beauty and personal care products as important. But one in four consumers report that they believe companies are not making it easy for them to act in a sustainable way. This is particularly confronting for the beauty industry, which produces around 120 billion units of packaging a year, most of which...

This month is Endometriosis Awareness Month, and as part of MV's Female Empowerment series, we want to raise awareness about this chronic condition that affects many, shedding light on the challenges they face. Endometriosis is a debilitating condition that affects an alarming 1 in 9, making it highly likely that we all know someone suffering from this condition. Endometriosis is a multifactorial disease where endometrial tissue, normally found inside the uterus, grows in other areas within the body. This tissue, like uterine endometrial tissue, responds to cyclic hormones over the menstrual cycle, resulting in inflammation and often severe pain, which...

In the wake of International Women's Day, we wanted to take a moment to reflect on what this day means to us here at MV, and how we celebrate female empowerment in all facets of life - including when it comes to beauty (spoiler alert, it's more than just a morning tea with cupcakes!). For us, it's a global day to celebrate the social, economic, cultural and political achievements of women, as well as supporting each other on the journey to self-love and empowerment.  But for MV, it's more than just one day.  As a female founded and 100% female-run...